Thursday, January 8, 2009

Has Hip Hop found its new Eminem?



Say hello to Asher Roth. Dude is nice with it. The 21-year-old MC developed most of his character in his birthplace of Morrisville, Pennsylvania, but he recently moved down to the ATL to step his game up. Roth started his rap life by putting an album out in high school by just downloading popular hip hop beats off the internet and spitting rhymes over them. He continued this technique throughout college and eventually hit it big on MySpace. After a bidding war between some of the biggest hip hop labels on the planet, Roth eventually got signed to SRC/Universal.
Roth recently dropped the DJ DRAMA and Don Cannon-produced mixtape The GreenHouSe Effect. This new LP has got the mainstream hip hop world goin’ nuts. Even Andre 3000 is down with the dude saying “Let me know if there is a record you guys need me on.” Jay-Z also got caught saying “OK…OK…You’re nice.” Damn son.
After reading all the hype I really wanted to hate this guy, but the kid’s got skills. His flows are really well put together and the context of the raps are crazy intelligent. He does sound a lot like Eminem, but that’s way better than Vanilla Ice if you ask me. No matter what Asher does he’s going to get thrown into the ‘white rapper’ category. So far the guy has handled it like a pro.
Is Asher Roth all hype? Go check for yourself…

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